In fact, SEO optimization plays an important role so that the blog/website can occupy the top rank on Google. Even quality content can be beat by other content just because you don't master SEO techniques.
Therefore, SEO or search engine optimization has started to be studied by media creators. Actually, it is not difficult to learn SEO optimization techniques, especially today's technology makes it easier for you to search for knowledge anywhere.
One of the most complete sources of knowledge on how to optimize website SEO is in the book Most Wanted Tips SEO by creators who have made successful websites in top ranking positions.
Interestingly, the way to optimize website SEO is summarized in this book in a simple way and provided without coding. If usually website optimization is synonymous with coding, this time the author shows another SEO optimization technique and is guaranteed to be effective for top ranking sites on Google.
Learn about website SEO
Before examining in more detail the techniques and methods for website SEO optimization, the book version of Most Wanted Tips of SEO. So you should first know what is SEO and its role for website optimization?
Website SEO is a technique to optimize sites such as blogs/websites so that the content in them can rank high on Google search pages.
Why is it important to rank at the top of the Google search page? Of course, it is important because if your site occupies the top search page, more traffic will flow.
In comparison, when you search for a topic on Google. Then the search engine will show several sites, and users tend to open sites that are in the top view, so there will be a lot of incoming traffic.
But does Google randomly choose the top ranking sites on the search page? The answer is no. Google and other search engines actually have their own algorithms to filter content that they think is quality.
This is the challenge for website creators who are able to create content that complies with search engine algorithms. One way is to master SEO optimization techniques.
To apply this technique for website optimization, usually people will think that they need skilled coding techniques. This was written by the author of the book Most Wanted Tips of SEO by Ferdinand Budi Kurniawan, et al in 2012.
The first step in how to optimize website SEO, especially for beginners, is to understand the tools for creating website content. There are two components of website SEO, first on-page SEO and off-page SEO.
This time, for how to optimize website SEO without coding, you can focus on on-page SEO techniques. The following are important tools that are important for you to know in advance.
1. Use of keywords
If you want to use the website SEO optimization method, you need to start with keyword research. Keywords or focus keywords that must be included in the title and content of the article.
However, this does not mean that using more keywords in articles will automatically make the website top rank. You must carefully choose the right position, some of them in the first 1-3 paragraphs.
Then also put in the title, subtitle and description of the image. To determine keywords, you can use tools such as Ahrefs, Semrush, Google Keyword Planner or other tools.
2. Subtitles
The use of subheadings also needs attention, search engines usually do not have unusual content. Inappropriate means that, like long paragraphs, there is no list, and the keyword density is excessive.
That's why you need to add subtitles to your content. Use descriptions with bullet points to make the content structure neater and easier to read.
3. URL name
Giving a URL name should be customized by itself, because the URL of the website is quite long. For URL naming, you should use the title as a reference.
The URL that accompanies the title makes it easier for the visitor to recognize the content of the content. In addition, search engines also prefer content with simple and clear URLs.
4. Image description
SEO optimization also refers to the use of images, such as descriptions or Alt + images. To satisfy search engine algorithms, use relevant images and descriptions on the subject of the content.
5. Internal links
Internal links mean other article links entered into the content, but they are still on the same website. The more relevant and internal links, the more interested search engines are.
In addition to internal links, you can also add backlinks. However, technically backlinks are an off-page SEO component as they refer to external optimization of the website. At first glance, the usage is the same, namely inserting links from other sites.
6. Commitment
Engagement means adding another component whose function is to establish interaction with the readers. For example, adding some relevant images to make the readers feel at home to read the content on your site for a long time.
So, those are important tools for how to optimize website SEO so that it can top rank. You can see that there is no coding and complicated techniques in it. You just have to be careful and thorough to create content structures that are interesting to search engines.
How to optimize website SEO according to the book "Most Wanted Tips of SEO"
After you understand the tools, so that website SEO optimization can be maximized. Next is to study the SEO optimization steps that are carried out on the website.
The book Most Wanted Tips of SEO clearly explains tutorials on how to optimize website SEO without coding. The following is complete information summarizing on-page SEO techniques and off-page SEO.
1. Start with a compelling title and content
The first website SEO optimization step starts with an attractive title and content. To make a title that is attractive and suitable for SEO, you need to do keyword research. Keyword research is an effort to find topics that are searched for by users.
Some important criteria that indicate quality SEO content are as follows:
- Put focus keywords in the first 100 words, even better if they appear in the opening sentence.
- Content length should be more than 500 words
- Create a content structure in the form of listicles or subheadings
- Place keywords in subheadings and distribute them evenly throughout the content.
Create content that contains quality information and preferably consistently discusses the same topic for a website.
Create content using the criteria above, then start submitting it to the CMS website page. Start doing other website SEO optimization techniques like internal links, backlinks, share buttons and more.
2. Image SEO optimization that is relevant to the topic
Images are an important part and must be present when creating content for a website. Remember, use relevant images and the description and alt images must contain keywords.
Additionally, image size also affects website SEO. If the image size is too big or small, the search engines will cringe and consider the content to be of low quality.
Generally, the average size for images in content is 700 * 350 pixels. Add one or more images to make the reader comfortable. Especially if the content is informative, readers will be more comfortable if there are images that also explain the topic of your content.
3. Set up internal links
The next step is to find other topics that are briefly covered in your content. Then add a link in the subject line that directs readers to other content pages. That way readers can enjoy your other content and traffic.
Internal links are also an important website SEO technique. Search engines tend to trust content that has few internal links. As a sign that the website is really productive in producing works.
Even better if you include additional backlinks. However, you should use links from websites that already have a name or popularity in search engines.
In the book Most Wanted Tips of SEO, this is explained simply. You can use this book as a study material especially for beginners because the language used is relaxed and uncomplicated.
4. Pay attention to the website loading speed
Ferdinand Kurniawan, et al in the book Most Wanted Tips of SEO also explain the important role of managing website pages with simple tools and themes. This is because excessive use of themes and tools or plugins can affect the speed of the website.
If the search engine detects that the website has a slow loading system, it will be difficult to place the site on the top page position. Google itself has a load tolerance limit which is a reference for their SEO algorithm.
The website loading speed that can be tolerated by search engines like Google is under five seconds. Then, what are the actual factors that make the website slow?
First, website SEO optimization is basically an approach to create simple websites. So, search engines don't like the look and use of excessive tools. For example, including too many ads, slow hosting options, using heavy themes and having a large database.
To overcome this, of course, by limiting the use of the tools and plugins above. Be selective when using plugins, use only those that are really needed and can support the quality of the content.
5. Add Display Share to other media
Related to how to optimize website SEO from the book Most Wanted Tips of SEO, adding a share view can increase website engagement. The share menu on content pages can be used as a component to build interaction with readers.
Why is the share menu view important for website SEO? In addition to showing search engines that your content is of high quality. The share menu display can also be a marketing medium so that readers will share your content voluntarily.
How to optimize SEO by displaying the share menu can use share plugins such as AddToAny and MasShare. There are paid plugins and some are also free.
6. Simplifying permalinks
After the optimization of the content and the display of the websites is complete. The next step is to simplify permalinks. Permalink is the main assessment of SEO optimization that should not be missed.
How to optimize website SEO so that permalinks are easy? The first is to change the default permalink of the website. Replace the title description with a short sentence and must include keywords.
By including keywords in permalinks, Google can recognize the topic of your content. It's like a permalink is an opening gate for search engines to capture various other SEO websites.
Therefore, it is very important to fix permalinks according to SEO standards. These tips were also shared in the book Most Wanted Tips of SEO in the off-page SEO section. Full tutorial can then read the book.
7. Set the link to open a new tab
The final step is to set the content settings to display on a new page. Perhaps this is rarely a concern for website developers. However, setting the link to open on a new page is an attempt to make the reader comfortable.
Search engines can also recognize these efforts, so they can trust your site more to appear on Google's top ranking page. Additionally, if you do not include this setting, your website will be vulnerable to experiencing a bounce rate.
The seven steps above are detailed in the book Most Wanted Tips of SEO. There experienced writers explain in simple technical steps. Interestingly, there are supporting images that make it easier for anyone to learn how to optimize website SEO.
Challenges for website optimization
As you perform these steps, you may encounter obstacles and challenges. Basically, there is no learning that runs smoothly.
However, in the book Most Wanted of SEO you will find tutorials that can help get out of these obstacles. At the very least, there are several challenges that are often encountered when optimizing website SEO, which include the following:
1. Plagiarized content
Never think about plagiarized content. In addition to the moral violation of the code of ethics, the SEO rules of this website can also damage search engine ratings of your site.
Therefore, before posting content, you should check for plagiarism. Even plagiarism with language translation without including sources can lead to damage to the website's image.
2. Backlink error
Bad backlinks can also make SEO optimization problematic. Sometimes the links in the content do not check first, so if it turns out that the search engine recognizes that the link has a 404 error, it will be difficult to occupy the Google top rank.
Besides the problem of backlink errors, having unnatural backlinks can also get rid of search engines from your site. For example, include backlink topics that are different and irrelevant to the words entered.
3. Display Not mobile friendly
Another SEO optimization problem is forgetting to set website settings so they are mobile friendly. Use a plugin that can adjust when the view fits the mobile screen. The choice of the topic should also be simple and nice to look at, it does not need to be full and exaggerated.
In addition to the appearance of the website UI based, the content structure can also not make the display mobile friendly. For example, use long paragraphs so that it makes the reader bored and lazy to finish it.
4. Incomplete image optimization
SEO optimization for content images is often the forgotten part. Remember, each image in the content must include a description with keywords. Good for writing descriptions or alt images.
So, these are the steps in how to optimize your SEO for top ranking without coding. Complete SEO optimization tutorials can be read directly in the book Most Wanted Tips Of SEO. The key to a website occupying the top page of search engines is to be careful and consistent with quality content and learn a lot.
